Terms of Service

Last updated: September 2026

These Terms of Service govern the use of the Sun Dog Strategies website and services provided by Sun Dog Strategies Inc. (“Sun Dog Strategies,” “we,” “us,” or “our”).

By purchasing, booking, or otherwise engaging us to provide services, you agree to these Terms and to any additional terms contained in an applicable proposal, quote, statement of work, or invoice.

If you purchase or engage our services on behalf of an organization, you represent that you have authority to agree to these Terms on its behalf.

1. Services

Sun Dog Strategies provides advisory and consulting services relating to artificial intelligence governance, risk, accountability, organizational policy, and responsible AI use.

The specific scope, deliverables, timing, and price of a service are described on the applicable service page, booking page, proposal, quote, invoice, or statement of work.

Where an individualized proposal, statement of work, or other written agreement conflicts with these general Terms, the more specific terms agreed for that engagement will govern.

2. Nature of our advice

Our services are intended to provide practical governance, policy, risk, and strategic guidance.

Unless specifically agreed otherwise in writing:

  • our services do not constitute legal advice;

  • we do not provide legal opinions or determine legal compliance on behalf of clients;

  • we do not perform cybersecurity testing, technical security assessments, penetration testing, software implementation, or technical audits;

  • our recommendations do not replace advice from qualified legal, cybersecurity, accounting, privacy, or other regulated professionals where such advice is required.

The client remains responsible for business decisions, implementation, regulatory compliance, and determining whether additional professional advice is required.

3. Client responsibilities

Clients agree to provide information reasonably necessary for us to perform the agreed services and to ensure that information provided is accurate to the best of their knowledge.

Unless specifically requested and agreed in advance, clients should not provide unnecessary sensitive personal information, passwords, authentication credentials, confidential third-party information, or other information that is not required for the engagement.

Clients are also responsible for ensuring that they have the right or authority to provide any documents, information, or materials supplied to us.

Delays in providing information, documents, feedback, approvals, or access may affect the agreed schedule.

4. Scope and changes

Our fees are based on the agreed scope of work.

If a client requests work materially outside that scope, we may:

  • decline the additional work;

  • provide a separate quote; or

  • agree with the client to modify the existing engagement.

We will not impose additional mandatory charges without the client’s agreement.

5. Fees and payment

Prices are stated in Canadian dollars unless otherwise indicated.

Payment requirements vary by service. Some services may require full payment when booked, while larger engagements may require an invoice, deposit, staged payments, or another payment arrangement described in the applicable proposal or invoice.

Applicable taxes will be added where required by law.

Invoices are payable according to the payment terms stated on the invoice. We may pause work on overdue accounts after reasonable notice.

6. Appointments

Clients are responsible for attending scheduled meetings at the agreed time and ensuring that they have the necessary internet connection, software, and equipment for remote meetings.

Our cancellation, rescheduling, and refund rules are set out in our Cancellation & Refund Policy, which forms part of these Terms.

7. Deliverables and timelines

We will use reasonable efforts to provide services and deliverables within communicated timelines.

Unless expressly guaranteed in writing, estimated completion dates are estimates rather than strict deadlines. Timelines may change where the scope changes, client information is delayed, or circumstances outside our reasonable control affect delivery.

We are not responsible for delays caused by events reasonably outside our control, including significant technology or communications failures, service outages, emergencies, or similar circumstances. Where practical, we will communicate material delays and make reasonable efforts to arrange an alternative.

8. Confidentiality

We will use reasonable care to protect confidential information provided to us in connection with an engagement and will use that information for the purposes of providing the agreed services.

This obligation does not apply to information that:

  • is publicly available through no breach of these Terms;

  • was lawfully known to us before disclosure;

  • is independently developed without use of the client’s confidential information;

  • is lawfully received from another source; or

  • must be disclosed by law.

More information about our handling of personal information is provided in our Privacy Policy.

9. Intellectual property and client deliverables

Unless otherwise stated in a proposal or agreement, clients may use final deliverables created specifically for them for their own internal business purposes.

Sun Dog Strategies retains ownership of its pre-existing materials, templates, methodologies, frameworks, know-how, tools, and general intellectual property incorporated into or used to create a deliverable.

Providing a deliverable to a client does not transfer ownership of those underlying materials.

Nothing in these Terms prevents Sun Dog Strategies from using general skills, experience, ideas, methods, or know-how developed or applied during an engagement, provided that doing so does not disclose the client’s confidential information.

10. Website content and use

Unless otherwise stated, Sun Dog Strategies owns or is authorized to use the text, graphics, branding, designs, downloadable materials, and other content published on our website.

You may view, download, or print reasonable portions of the website for your own personal or internal business use.

You may not, without permission:

  • reproduce or republish substantial portions of our website content;

  • sell, sublicense, or commercially redistribute our materials;

  • falsely represent our materials as your own;

  • use our branding, trademarks, or other protected materials in a way that implies an affiliation or endorsement that does not exist.

You must not use the website in a manner that is unlawful, interferes with its operation or security, or infringes the rights of Sun Dog Strategies or another person.

11. General website information

Information published on our website is provided for general informational purposes and to describe our business and services.

General website content is not individualized professional advice and should not be treated as a substitute for advice provided as part of an agreed client engagement.

We may update, modify, or remove website content from time to time. While we take reasonable care in preparing our materials, we do not guarantee that every piece of general website information will remain complete or current indefinitely.

12. Third-party services and links

We may use third-party platforms for activities such as payment processing, scheduling, email, videoconferencing, document sharing, or other administrative functions.

Our website may also contain links to third-party websites, resources, or services for convenience or informational purposes.

Unless expressly stated otherwise, a link to or use of a third-party service does not constitute an endorsement or guarantee of that third party or its content.

Third-party services are governed by their own terms and privacy practices. Sun Dog Strategies is not responsible for outages, failures, content, or conduct of third-party services outside our reasonable control.

13. No guarantee of particular outcomes

AI governance and risk decisions depend on each organization’s circumstances and on legal, technological, and organizational conditions that may change over time.

We therefore do not guarantee that following our recommendations will:

  • eliminate all risks;

  • prevent incidents;

  • ensure regulatory or legal compliance;

  • obtain approval from a regulator or other third party;

  • or produce any particular commercial or organizational result.

14. Limitation of liability

To the extent permitted by applicable law, Sun Dog Strategies will not be liable for indirect, incidental, special, punitive, or consequential losses arising from an engagement, including lost profits, lost business opportunities, or loss of data.

To the extent permitted by law, our aggregate liability arising from a particular engagement will not exceed the fees paid to Sun Dog Strategies for the services giving rise to the claim.

Nothing in these Terms limits or excludes liability where doing so would be prohibited by applicable law.

15. Ending an engagement

Either party may end an ongoing engagement by written notice.

If an engagement is ended after work has begun, the client remains responsible for fees attributable to work already performed and any approved non-cancellable expenses or commitments.

Any prepaid amount exceeding those amounts will be handled in accordance with our Cancellation & Refund Policy and the applicable proposal or agreement.

We may immediately suspend or terminate an engagement where continued work would be unlawful, unsafe, materially outside the agreed scope, where required information cannot reasonably be obtained, or where the client materially breaches these Terms.

16. Electronic communications

The client agrees that routine communications, documents, invoices, notices, and other information relating to an engagement may be provided electronically, including by email or through third-party platforms used in connection with the service.

Clients are responsible for providing accurate and current contact information.

17. Applicable law

These Terms are governed by the laws of Alberta and the applicable federal laws of Canada.

Nothing in these Terms is intended to remove, restrict, or waive any rights or remedies that cannot legally be excluded under applicable consumer protection or other legislation.

18. Entire agreement

These Terms, together with the applicable service description, proposal, quote, statement of work, invoice, Cancellation and Refund Policy, and any other terms expressly agreed in writing, constitute the agreement governing the applicable engagement.

If there is a conflict between these general Terms and more specific terms agreed for an individual engagement, the more specific terms will take precedence for that engagement.

19. Severability and waiver

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue to apply to the extent permitted by law.

A failure by either party to enforce a provision of these Terms on one occasion does not waive the right to enforce that provision later.

20. Changes to these Terms

We may update these Terms periodically to reflect changes to our services, business practices, or legal requirements.

Changes apply prospectively and will not retroactively alter the agreed terms of an existing engagement unless both parties agree.

The current version will be identified by the “Last updated” date at the top of this page.

21. Contact

Questions about these Terms or an engagement may be directed through the contact information provided on the Sun Dog Strategies website.